Advertising and Sponsorship Policy
Reviewed 5 October 2026. Meliora publishes in English from South Jakarta and maintains a clear separation between advertising and editorial work.
This policy is written for readers who want to know how commercial relationships work on the site, and for organisations that enquire about a placement. It applies to the Meliora website at 28 Jalan Raya Kemang, South Jakarta 12730, DKI Jakarta, Indonesia, and it should be read with the Editorial Policy, the Cookies Policy and the Privacy Policy.
The policy applies to every commercial relationship connected with the site, whether it involves a paid placement, a sponsored item, a partner reference or an exchange of services. It is intended to be read by readers, by organisations that enquire and by regulators who may wish to understand how the publication operates. It is updated when practices change, and the date at the top shows the latest review. Meliora does not publish content created by an advertiser as though it were editorial content.
1. Purpose
This policy explains how advertising may appear without changing our responsibility to readers. It applies to display placements, sponsorships, partner references and commercial inquiries.
The aim is for a reader to be able to tell what is editorial and what is commercial, and to trust that the first is not shaped by the second. Meliora is an informational publication, and advertising is not its primary purpose. Where advertising appears, it has to meet the standards described here as well as the requirements of applicable Indonesian advertising and consumer protection rules. A commercial enquiry is considered only after it has been checked against this policy.
The policy sets out three commitments.
(a) Transparency: readers can tell when a message is commercial.
(b) Independence: editorial decisions are made without reference to advertising interests.
(c) Suitability: only placements that fit an adult, informational audience are considered.
Advertising income, where it exists, supports the cost of producing the publication but does not determine its subjects or conclusions.
2. Separation
Advertising inventory is managed separately from the editorial desk. An advertiser cannot require a favorable article, edit a research interpretation or remove a limitation that readers need.
The editorial desk does not see the terms of a commercial agreement while preparing an article, and the people who handle commercial enquiries do not decide which topics are covered. An article is not delayed, softened or extended because of an advertiser, and an advertiser does not receive a draft before publication. If an advertiser disagrees with an article, it may write to the editorial desk to request a correction, and the request is assessed like any other report of an error. Our corrections process is described in the Editorial Policy.
The separation is maintained through practical arrangements.
(a) Roles: people who handle commercial enquiries do not commission, edit or approve articles.
(b) Information: editorial planning documents are not shared with commercial contacts, and commercial agreements are not shared with writers.
(c) Records: requests from an advertiser that touch on editorial material are logged and forwarded to the editorial desk, which answers independently.
An advertiser who asks for a change to an article is told in writing that a request will be treated as an ordinary report of an error and that there is no assurance of a particular outcome.
3. Identification
Paid placements should be identifiable through labels, visual treatment or surrounding context. Editorial articles are not paid endorsements merely because an adjacent advertisement appears.
Labels such as “Advertisement” or “Sponsored” are used so that a reader does not mistake a paid message for a news or guide page. A sponsored item is presented in a way that makes the sponsor’s role clear, including the name of the organisation that paid. Placement next to an article does not suggest that the article was written for or approved by the advertiser. If the labelling on a page seems unclear, readers can tell us and we will review the page.
Identification can take several forms.
(a) Labels: a clear word such as “Advertisement” or “Sponsored” near the placement.
(b) Visual distinction: a separate area or frame, so that the item is not styled as an article.
(c) Disclosure of the sponsor: the name of the organisation that paid is stated, not only a general label.
Placements do not imitate navigation menus, buttons for the site’s own functions or system messages. A reader should never have to guess whether a link leads to an article or to a commercial page.
4. Claims
We do not knowingly accept claims that promise guaranteed health outcomes, cures, instant transformation or unsupported superiority. Advertisers remain responsible for substantiation and lawful presentation.
When reviewing a placement, we look for statements that a reader might take as a promise, for example a stated amount of improvement in a stated time, an assertion that something replaces professional care, or a comparison with another organisation that is not supported by evidence. An advertiser may be asked to supply supporting information, and a placement may be declined when the support is insufficient. Before-and-after images, urgent countdowns and language that uses fear to prompt a decision are not accepted. Approval of a placement is not a verification of every claim in it.
Specific kinds of statement are reviewed with extra care.
(a) Numerical statements: any figure about change, speed or amount must be supported by documents the advertiser can show.
(b) Comparisons: a comparison with another organisation or product must be fair, specific and verifiable.
(c) Endorsements: testimonials must reflect real experience, be genuine and not be attributed to invented people.
A placement that cannot meet these requirements is declined, and the decision is recorded together with the reason.
5. Health products
Products connected to exercise, food or supplements are considered carefully because readers may treat commercial language as health guidance. Meliora may decline a placement that is confusing, unsafe or inconsistent with applicable requirements.
Because the audience reads about physiology and training, a message about a product can appear to carry the authority of the articles around it. For that reason, we take extra care with items that relate to the body, nutrition or recovery. We look at whether the product is lawfully sold in Indonesia, whether the labelling meets local requirements, and whether the advertisement avoids medical claims. Placements for categories that are restricted or prohibited under applicable advertising rules are not accepted.
For products linked to the body, we look at several questions.
(a) Legality: whether the item is lawfully offered in Indonesia and whether any required registration is in place.
(b) Labelling: whether ingredients, directions and warnings are clear and visible.
(c) Language: whether the text avoids implying that the product addresses a medical condition or substitutes for professional care.
The decision is made case by case, and an earlier decision does not bind later ones. Where we cannot verify the information, we decline the placement.
6. Audience
Meliora is written for adults. We do not intentionally target children, exploit health anxiety or use pressure tactics to encourage a transaction.
Placements are reviewed to confirm that they are suitable for an adult readership and that they do not address young people. We do not accept messages that rely on a reader’s worry about ageing, appearance or illness to prompt a decision. Content that uses countdown timers, claims of scarcity or repeated prompts is not accepted. A reader should be able to read an article without being pressured to buy something.
Audience safeguards include the following.
(a) Age: placements aimed at children or teenagers are not accepted.
(b) Sensitive circumstances: messages that target people who are unwell or distressed about their health are not accepted.
(c) Frequency: a reader is not shown the same placement repeatedly in a way that interrupts reading.
Categories of advertising that are restricted or unsuitable for a general informational audience are not accepted at all, regardless of how a request is framed.
7. Data
Advertising measurement, where enabled, is governed by the Cookies Policy and visitor choices. We do not sell contact messages to advertisers or provide advertisers with private editorial correspondence.
Optional measurement is turned on only where a visitor has accepted it, and a visitor who has rejected optional cookies is not subject to advertising measurement. Reports given to an advertiser are aggregate figures, such as how many times a placement was displayed, and do not identify individual readers. Contact messages stay with the editorial desk and are handled under the Privacy Policy, with typical retention of up to 24 months after the last exchange. We do not give advertisers lists of readers or any record of who wrote to us.
Data handling in advertising follows three limits.
(a) Consent: measurement cookies are used only after a visitor accepts optional cookies.
(b) Aggregation: an advertiser receives totals and not data on identifiable visitors.
(c) Purpose: information from reader correspondence is never used to select or direct advertising.
A reader who has questions about how their data is used may refer to the Privacy Policy, which describes retention, rights requests and the handling of international processing.
8. Review
Commercial relationships are reviewed for conflict, clarity and fit with the publication’s subject. A relationship may be ended when a placement creates a material risk of reader confusion.
Reviews take place when a placement is first considered and again at least once a year while it continues. The review looks at the labelling, the claims, any reader reports and whether the relationship has begun to influence how the topic is covered. If a problem is found, the advertiser is asked to change the placement within a stated period, or the placement is removed. A record of the review and its outcome is kept for 24 months.
A review of a commercial relationship examines several points.
(a) Labelling: whether the placement is still clearly identified.
(b) Claims: whether the content has changed since it was approved.
(c) Reader reports: whether any concern has been raised, and how it was resolved.
A relationship can be ended with written notice if the placement no longer meets this policy. The advertiser is told the reason and is not entitled to alter any editorial page as part of a settlement.
9. Complaints
Readers may report a misleading advertisement or unclear sponsorship to [email protected]. Include the page, date and a description of the concern so it can be reviewed.
We acknowledge complaints within 10 business days and aim to complete the review within 30 days. During the review, the placement may be paused if it appears to present a risk to readers. The outcome, which may be a change, a removal or an explanation of why no action was needed, is reported to the person who complained where they have supplied contact details. A reader may also contact the relevant Indonesian advertising or consumer protection body.
When making a complaint, it is helpful to provide the following.
(a) The page address and the date and time you saw the placement.
(b) A screenshot or a description of the wording, if you have one.
(c) What you would like us to do, such as review the claim or clarify the label.
Complaint records are kept for 24 months. We do not share the identity of a complainant with the advertiser unless the complainant has agreed.
10. Revisions
This policy was reviewed on 5 October 2026. Future material changes will show a new date and will be considered alongside advertising, privacy and editorial requirements.
Change log for this policy:
(a) 5 October 2026: added fuller explanations of separation, identification, claims review, health product checks, data handling, review cycles and complaint timing.
(b) Earlier 2026 edition: first publication of the advertising and sponsorship policy for the Meliora website.
This policy is checked at least once a year and after any change to how advertising is displayed on the site. A change in the types of placement accepted, in labelling wording or in complaint handling will be recorded with its date in the log above. Earlier editions remain in the editorial record, and a reader can ask the desk how a previous edition differed.
11. No endorsement
Placement is not a guarantee, certification or personal recommendation. Readers should check ingredients, terms, safety information and professional advice before purchasing or using a product.
The appearance of an organisation on the site does not mean that Meliora has tested its products, audited its practices or approved its statements. Before relying on an offer, a reader can check the advertiser’s registered business details, the delivery and return terms, the product labelling and any safety information. Anyone with a health condition or taking medication should consult a qualified professional before using a product connected to exercise or nutrition.
A reader may find the following checks useful.
(a) Look for the organisation’s registered name, address and contact route.
(b) Read the terms, including any delivery, cancellation and refund conditions.
(c) Compare information with a neutral source, such as an official or professional body.
These steps apply to any commercial offer found online, not only those that appear on this website.
12. Contact
Advertising questions may be sent to [email protected] or +62 813 5271 9408. Postal correspondence may be addressed to 28 Jalan Raya Kemang, South Jakarta 12730, DKI Jakarta, Indonesia.
Legal entity receiving advertising enquiries: PT Meliora Media Nusantara, registered in Indonesia under NIB (Nomor Induk Berusaha) 8120307841526, taxpayer number (NPWP) 09.528.173.6-071.000, registered office 28 Jalan Raya Kemang, South Jakarta 12730, DKI Jakarta, Indonesia.
Commercial enquiries are answered during ordinary Jakarta business hours, Monday to Friday, normally within 10 business days. Please describe the organisation, the proposed placement and any claims that would appear, so that the request can be reviewed against this policy. Receiving an enquiry does not commit Meliora to accept it.
Enquiries about advertising are considered only in writing so that there is a record of what was proposed. The desk may decline an enquiry without giving detailed reasons, particularly where the category is unsuitable. Readers with a concern about a placement should use the complaint route in section 9 instead of making a general commercial enquiry.
Nothing in this policy limits any right a reader has under Indonesian consumer protection or personal data rules.